Reviews posted on Amazon are an incredibly important tool for any independently published author. Most of us wear a lot of hats when it comes to our writing careers: writing, researching, formatting, maintaining a web presence, promotion and marketing. If we are particularly talented we may do our own covers as well. We also help other writers by offering advice, passing along names of people who can edit for us or do covers, or set up a website, and we beta read drafts of manuscripts before they are sent to an editor. Basically a huge amount of work goes into putting a book together from idea to publication.
It is all for naught if no one finds our work and reads it.
People find books by searching the Internet, Amazon, and other book sites for new titles. But when they come to a new author they have to decide whether to take a chance on them. After all, why buy a book if it isn’t going to be worth it? Professional reviews are helpful, and indie writers seek those out as a tool to get themselves noticed or verified. It’s a little like the peer review process in science. Having another professional read and comment or critique your work and send it out there can be very helpful (or devastating, depending on the review).
The other path is through reviews by readers on Amazon. How many times have you decided whether to buy something (book or otherwise) after reading the user reviews? They’ve probably influenced you on more than one occasion. So, I’m asking you to leave a review on Amazon for any book (particularly the independently published ones) you choose to take a chance on. Your reviews will help others to decide to buy or not buy, take a chance on or bypass our work.